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Tourism Data Collection and Analysis

A tourism research expert was engaged by RAPAD to capture and report on the actual value of the tourism industry in the central west Queensland region in 2020 and 2021.

Much of the available independent data from state and federal sources are not specific enough to be useful to local tourism operators and investors. This project set out to rectify the data drought.

Project’s value to CWQ

This project was able to prove that the value of the central west tourism industry was up to 30% more than existing data showed.

The work can be used by the entire region’s tourism sector to attract investors, better plan for risk or expansion, lobby for the regions industry and convey the sector’s value and potential.

It supports the diversification of CWQ’s economy by strengthening the tourism sector and building economic resilience in its communities.

The work also produced a dashboard that makes all the data publicly available below.

Project's value to CWQ
Email
rapad@rapad.com.au
Phone
(07) 4652 5660

View 2021 Publication

The final report was released in June 2021 and the data in the dashboard was updated.

This body of work showed parts of the sector were up to 30% stronger than state government figures reported.

It shed light on the impact of COVID – 19 travel restrictions and showed how markets and seasons changed in response to government restrictions.

Read Full Report

View 2020 Publication

The initial CWQ Data Collection and Analysis March 2020 report gathered a data baseline and highlighted the need for region specific data.

It showed the value of the local tourism industry has found the sector injects $527.4M into the central west region each year.

This data was used to successfully make a case for government support for the industry when the COVID-19 pandemic arrived in Australia.

Read Full Report

CWQ Tourism Dashboard

Use the tool below to look up specific local government areas and learn about the regions tourism industry. Use the square in the bottom right-hand corner to make the dashboard full screen for easier access.

 

The central-west experiences data deficiencies in almost all areas of research, simply because our sample sizes are often too small to generate the kind of granular detail that makes for meaningful conclusions. This is especially true for tourism, which isn’t captured as a stand-alone industry in statistical data.”

Longreach Regional Council Executive Officer Economic Development – Simon Kuttner 2021

Learn more about working in the central west