Go Far Out! Resident Attraction Region Promotion Campaign

Getting people working, living, and investing in Central West Queensland.

FarOut! is here for “The Unorthodox Pioneer” – they understand there is a genuine opportunity beyond their everyday living and working bubble.

But to motivate them, we need to go beyond job opportunities to provide symbolic value that benefits self-identity and creates a more significant reason for change – this takes a holistic offering. We need to show people what benefits CWQ offers them, by targeting their pain points in their every-day life in the city and other regional areas, and show them how CWQ offers a solution to their problems.

The campaign report attached provides an insight into the activities and outcomes from 2022. The Go Far Out initiative continued into 2023 growing our focus on attracting workers and investors to the region, with the addition of visa holders returning following the lifting of travel restrictions. The 2023 report is also attached below.

Follow the FarOut! social media pages for updates as we continue to promote the great opportunities to live, work and invest in Central West Queensland.