Opportunities to align new tourism development with existing regional tourism priorities were identified.
The majority of this project work focused on the Far West regions with some ongoing trade distribution work for Central West supporting the work initiated in the CWOQTA Tourism Development Action Plan. The primary goal for the project and subsequent actions is to ensure repeat visitation, attract new markets and extend length of stay through continual development and promotion of the drive and touring experience.
Funds were used to undertake phone and on site consultations with representatives of Boulia, Barcoo and Diamantina Shires
